Overtourism in WA: Can Tourist Towns Handle the Crowds? (2026)

Western Australia's tourist hotspots are facing a delicate balance as they navigate the potential pitfalls of 'overtourism'. With summer in full swing, locals in these idyllic towns are expressing concerns about the impact of an influx of visitors on their beloved attractions and beaches.

One such attraction, the iconic Busselton Jetty, has seen a remarkable 60% increase in visitors over the past decade. During the festive season, the jetty welcomed a staggering 10,000 people between Christmas and New Year's Day. This has prompted the jetty's management to explore strategies to prevent overcrowding and maintain the unique charm of the place.

Lisa Shreeve, CEO of Busselton Jetty, emphasizes the importance of preserving its special character. She draws a comparison to iconic global destinations like the Trevi Fountain, where congestion can detract from the overall experience. "We want to avoid that here," she asserts.

To tackle the issue, the team is considering limiting the number of people on tours and implementing other measures to spread out visitation. While walk tickets may not require capping just yet, tickets for the underwater observatory and train rides will definitely be limited.

In the neighboring town of Dunsborough, the chair of the local reference group, Jeff Forrest, proposes a more drastic approach. He suggests capping visitor numbers by limiting accommodation spots. Having lived in Dunsborough for almost 40 years, Forrest has witnessed the transformation of once-quiet beaches into bustling hotspots.

"Every year, it gets crazier," he says. "Finding a parking spot on the coast is becoming a challenge. We want to ensure that overtourism doesn't destroy the very essence of what makes our town so appealing - its character, amenities, natural environment, and beauty."

However, not everyone shares this concern. At Meelup Beach, visitors like Kalia and Matt Alessi, who have lived in Sydney, argue that the eastern states' beaches are far busier. They believe that tourism is a vital boost to the local economy and should be encouraged while respecting the locals.

"A cap on tourists might hinder other organizations and businesses that rely on tourism," says Ms. Alessi. Mr. Alessi adds, "The beach is a shared space, and we should all be able to enjoy it, regardless of how busy it gets."

The City of Busselton, which has already taken action against short-stay accommodations like Airbnb, is reluctant to intervene further. Mayor Phil Cronin believes the issue will resolve itself before reaching the extreme levels seen in some European destinations and the eastern states.

"If we reach saturation, the allure of our town might diminish," he explains. "Tourism brings in a significant amount of revenue - $1 billion annually - so we must embrace it."

Further south, the Department of Biodiversity, Conservation, and Attractions is urging holidaymakers to explore alternative destinations if their preferred spots are full. Peter Masters, Regional Leader for Parks and Visitor Services, emphasizes the importance of protecting national parks from over-love and potential damage to vegetation.

"There are plenty of inland activities to enjoy," he suggests. "We want everyone to have a great time, but it's essential to respect the environment and ensure sustainable tourism practices."

As Western Australia's tourist towns grapple with the challenges of overtourism, the debate continues. Should visitor numbers be capped to preserve the unique charm of these destinations, or is there a way to strike a balance that benefits both locals and tourists alike? What are your thoughts on this controversial topic? Feel free to share your opinions in the comments below!

Overtourism in WA: Can Tourist Towns Handle the Crowds? (2026)
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